Evaluating the effectiveness of marketing activities can be tough. How do you tell which of your actions have resonated with your audience? And whether you’re achieving your marketing objectives in support of your business plan.
Someone once said this to me during a major project that was at risk of going seriously off track, just as we were to execute the final phase. It’s stuck with me, and guided me through many projects I’ve steered since. Continue reading “Hope is not a strategy”
When you’re in the business of selling your most finite commodity – time – you watch where every non-chargeable work minute is spent. After all, these are minutes you could be billing or better yet, minutes you could spend with your family and friends. You are no doubt wary of “time sponge” activities, avoiding them at all costs. Continue reading “LinkedIn: Time sponge no more!”
Podcasts aren’t new news. They’ve been around for more than a decade, the purview of niche broadcasters and radio reruns.
But reruns no more! Podcasts are coming of age with ‘publishers’, podcast personalities, advertisers and investors recognising them as a legitimate, targeted channel to reach engaged audiences around the world.
A man walks into a bar. The bartender says, “I loved that article you shared on your LinkedIn.” The man has nothing to say: he didn’t read it, he didn’t write it, and he certainly didn’t share it.
Continue reading “Can’t someone just look after my LinkedIn profile for me?”